The Get Ready Money Podcast

The Get Ready Money Podcast with Deborah Price: The Impact Of Behavior On Money

• Tony Steuer

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On the latest episode of The Get Ready Money Podcast, I spoke with Deborah Price, Founder of The Money Coaching Institute about changing the way we think about money and behavior. 

In this episode we discussed:

  • The importance of considering your main purpose.
  • Why math is probably one of the greatest reasons why people fail at life.
  • Why you should not be ashamed about money.
  • Be aware of why you are the way you are with money. 
  • Why you should follow your vision now. 


Deborah Price is the pioneer of the field of Behavioral Money Coaching. As a Certified Money Coach(CMC)®and Founder of the Money Coaching Institute, she provides money coaching, business consulting and training to individuals, couples and businesses. She is a former financial advisor with for over twenty years of wealth management for firms such as Merrill Lynch, Mass Mutual, AIG and London Pacific Advisors. 

Deborah is the author of Money Magic: Unleashing Your Potential for Wealth and Prosperity, Money Therapy: Using the Eight Money Types to Create Wealth and Prosperity and The Heart of Money - A Couple's Guide to Creating Financial Intimacy. 


About The Money Coaching Institute: 

The purpose of the Money Coaching Institute is to provide money coaching and workshops to both individuals and organizations. MCI also provides training and certification programs for those who wish to become a Money Coach. 

Coping with money issues, both practically and psychologically, continues to be a major life struggle for millions of people and yet, there is very little help available. The mission of the Money Coaching Institute is to fill this greatly needed gap through increased education, awareness and empowerment, so that people may live more purposeful and prosperous lives.

Our unique coaching programs help clients to solve common problems associated with money choices, unconscious money patterns, and practical guidance of the day-to-day management of money issues. People often have unconscious patterns, beliefs and behaviors around money that prevent them from fully experiencing their true potential. Money Coaching assists individuals in identifying and moving beyond these restrictions. Our programs help people to achieve greater levels of personal satisfaction, prosperity and fulfillment in their life.

Connect with Deborah Price:


The Money Coaching Institute Website: http://www.moneycoachinginstitute.com/

LinkedIn: https://www.linkedin.com/in/deborah-price-mci/


Books: 


Money Magic: Unleashing Your Potential for Wealth and Prosperity (Amazon) 

Money Therapy: Using the Eight Money Types to Create Wealth and Prosperity (Amazon) 

The Heart of Money - A Couple's Guide to Creating Financial Intimacy (Amazon) 

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Speaker 1:

Are you looking to get ready, be prepared and transform your financial future? Then you've come to the right place. This is the Get Ready Money Podcast with Tony Stewart, where Tony has insightful conversations with financial experts who are changing the way we think about money. Catch up on the latest financial trends and hear practical advice from Tony and his expert guests so you can build healthy habits that work. Be empowered with tips for implementing small changes that can have a big impact on your financial future. So sit back and get ready to hear from today's guest. So sit back and get ready to hear from today's guest.

Speaker 2:

Welcome to the Get Ready Money podcast changing the way we think about money. I'm pleased to be joined today by Debra Price. Debra is the CEO and founder of the Money Coaching Institute. In this episode, we'll be discussing how we can change the way we think about money and behavior. Debra, welcome to the Get Ready Money podcast. Thanks for joining us today.

Speaker 3:

Well, thank you, Tony, for having me.

Speaker 2:

It's a pleasure to be here, yeah excited to learn more about you and the Money Coaching Institute. So you know, let's get started.

Speaker 3:

Tell us a bit about yourself. What is your origin story? Well, it's one that I was not ever expecting to have occur. I originally set out in life thinking that I was going to become a psychologist, went to Loyola University, ended up changing majors in the 11th hour literally one class short of a psychology degree literally one class short of a psychology degree. But I ended up early in my life becoming a financial advisor, and never in a million years did I think I would go on that journey, because I actually never even thought that I was good at math. I had a lot of math phobia issues that were going on, so it just turned out that those were fears and phobias caused by experiences when I was very young.

Speaker 3:

And it turns out that I was actually very good at math, and so I ended up getting great jobs with financial institutions and spent the first 20 years of my life as a financial advisor doing money management, investment management and financial planning. And then eventually I realized that this sort of behavioral side of who I am that's always most interested in human beings more than anything. I started just noticing these recurring themes and patterns around money with all my clients, regardless of the socioeconomic background, regardless of culture, regardless of anything actually. And I became extremely curious about that and as I would talk to my peers in the field, they would all concur with me there's definitely behavioral stuff going on, but at that point in time and we're talking over 35 years ago now nobody was talking about the behavioral side of money. It was not a conversation that even existed.

Speaker 3:

And when I wrote my first book, which was called money therapy, in 1998, which is dating me quite a bit, so nobody do the math inside your head right now I essentially realized that not even therapists were talking about money, because I interviewed many, many psychologists and different types of therapists and they all said 100% of them said we don't know anything about money, we're not trained in it, it's not part of our education and we don't want to talk about it either.

Speaker 3:

So we've always left that up to you financial service professionals. And I sat back after doing that research and for that book and just went wow, no wonder so many people are falling through the cracks, no wonder people can't seem to arrive where they really want to be, in spite of good financial planning and investment advice and all the practical side. And so I knew something was missing and I went in search of that and now, 20 years later, I'm you know, I've been running the Money Coaching Institute and doing what we do to help people on the behavioral, more psychologically driven dynamics around money, and it's my passion.

Speaker 2:

That's awesome stuff and I think you said so many things in there. But you know, one thing I just want to ask you a little bit more about, because I think this is really true for a lot of people with money, and especially from a lot of the women that I've talked to on the show is a math phobia and the fears that women have. You know, it seems like a sense that they are told that they can't handle money. I mean, have you found that in your experience and with the money coaching institute?

Speaker 3:

absolutely in. The Washington Post just had an article that came out this week saying that it was an opinion letter. In fact it was about how math is probably one of the greatest reasons why people are failing in life, and it's not because they don't know how to do it, it's because there's too much math and too many people have math issues. And you know, human beings don't all learn the same way and women learn math differently than men do in many cases, right, and some of us just don't have that natural proclivity.

Speaker 3:

Now it turns out that mine was much better than I thought, but the reason so many people and it is more common with women, but I have male clients who would say the same thing that they never pursued a lot of their academic goals or didn't go further in their life because they couldn't get past the math dynamics within the education system, and so it's a stopping point for people that is completely unnecessary stopping point for people.

Speaker 3:

That is completely unnecessary Because if you're going to be in the maths and sciences specifically, you should have to go on to have advanced math, but if you're not, it is completely a waste of time and energy. We should be spending far more time on critical thinking skills and other more applied life educational types of programs that have actual real life value. When math is such a stopping point for so many people and more often than not women get caught in that trap more so, even than men so it's a huge problem and I'm a big advocate of getting the education system to change so that we can actually have people advance much more, much further than they would have had they not have to go through the math hurdle unnecessarily for their particular field.

Speaker 2:

Yeah, I think that's a fascinating point. We could probably spend the whole show talking about this, because you know I was a finance major and the math I learned as a finance major was very different. You know net rate of return, present value. You know it was, it was, but it was everything that I could apply, not only in my career but in my personal life in terms of figuring out retirement savings and all those things, instead of learning about you know, the square root of a triangle, or you know exactly.

Speaker 2:

I don't even know. That's how far I am. Might not even make sense the root of a triangle, but you know.

Speaker 3:

Yeah, I mean personal finance courses would be far better and more useful to the average person than advanced math by a long shot, and perhaps we'd have a society where people actually knew and felt comfortable with personal finance. But the truth is you and I both know this, tony, personal finance, when it comes to math, is not complex. It's basic arithmetic.

Speaker 3:

And you know there are financial calculators that can do the more complicated stuff for anybody. If it's not your job, right, if it's just something you need to do as a human being to do well with money, so I think, um, we really could make some significant changes just to make the whole subject of money and math a lot more user-friendly, and that that would probably serve our greater society tremendously yeah, fantastic.

Speaker 2:

So you know everybody and I'm sure you saw me digging around my door. I was trying to pull out my hp 12c calculator oh yeah, I remember that you know I've talked to so many financial planners and so like oh yeah, I have an hp 12c probably around here somewhere which is a financial calculator with for people who aren't familiar, they can do all these calculations that deborbra's talking about, and it's been around. I went to college quite a few years ago and you know it's one of those tools that works Right, super helpful.

Speaker 3:

Yeah, I think it was the 80s that that calculator came out, if I recall.

Speaker 2:

Yeah, I didn't want to say that, but yeah. I know, I know it was in the 80s and it's amazing and it's a testament to Texas Instruments is the calculator I had in college from the mid 80s still works.

Speaker 3:

That's right, that's right, so shout out to Texas Instruments. They still work from the 80s so anyway.

Speaker 2:

So let's, you know, let's talk a little bit about the money coaching institute. You know, I think we've already started to talk that, uh, about this is what inspired you to start the money coaching institute, you know, to go out and actually do this. Especially, you know, you started at a time when people weren't really talking about some of these things.

Speaker 3:

Well, I think that my just who I am as a human being has always been somebody who's been on a transformational journey. I really like going deep with people. I like being engaged in philosophical, meaningful. What is life, what?

Speaker 3:

is the purpose kinds of conversations and I have been wired like that since I was a child, a philosophy major and probably an academic professor who really delved into the humanities, in particular philosophy and spirituality. These things have infused my life with great meaning and I can't separate that out from who I am. So while professionally I, you know, I was in the business of money and finance, I never stopped having those kinds of conversations with my clients and I think that's why I was as successful on the financial side as I was, and my clients would always say that our conversations really stimulated a lot of thinking for them about their own meaning and values and greater purpose, because I don't think we were just born to work hard, make money, figure out what we can have and accumulate stuff. There has to be more, and that more and that meaning was something that I've always been engaged in those conversations with my clients. So that was always important to me.

Speaker 3:

And also I'm very much a servant leader and I really wanted to help people and I found that financial planning and investment management could only take people so far and that many people were not succeeding financially to the degree that I knew they could be, but I didn't know what to do to help them, that we use in the Money Coaching Institute to really help people to identify and change. You know what are largely, quite frankly, subconsciously driven dynamics and you know the truth is, if you can't name what's going on and you're trying to get somewhere, but you can't name what that is, you have very little hope of changing it. So we name things so we can change it, and our methodology and coaching process is really elegant in its ability to do that fairly quickly for people.

Speaker 2:

So yeah, it's awesome. You have to know where you're going in order to get there right. That's exactly right.

Speaker 3:

Otherwise, it's like throwing darts at a dartboard and hoping, you know, one is going to land someplace, and it often just creates a lot of frustration and even feelings of embarrassment and guilt and shame, and I just that wasn't okay with me, because I knew that most people are good people, they're trying to get where they're going and they need help. They're coming to us for help, but we didn't have the answers and therefore we couldn't help them sufficiently, and that wasn't okay with me. So I'm I'm very happy and very proud of what we've created, because now we can help people and we do every day. So because now we can help people and we do every day.

Speaker 2:

So that's awesome. And I know from my personal consulting career. You know I consulted for wealth management advisors, you know. So you know clients who are CEOs, litigation attorneys, wealth management advisors, you know, and they still struggled with some of the concepts of insurance and you know understanding some of those dynamics. So you know, for I would say for people who are non the money people is, you know, just recognize that even people in the money field have a hard time with some of these things that Debra's talking about because there's so much more behind it.

Speaker 3:

So that's that actually happens a lot with new coaches. I'll be training a new group and there's always at least two or three of them that reach out to me privately and say, look, I feel like I have imposter syndrome going on now because some of the things you're talking about behaviorally, I've now identified issues that I have and now I'm worried. Should I even be doing this? And I say, first of all, the fact that you've identified these, just congratulate yourself, because now you've named it and you have the power to change it.

Speaker 3:

There isn't anyone who's walking around in a human body who doesn't have some subconsciously driven money dynamics at play. It's just the way the brain is designed. It's true for all of us and we should have no shame about it. Right You're? You're just human and we all have subconscious dynamics. I mean, think about this. 25% of the way we make decisions is completely no thinking involved. It's mostly instinctive, and only about five, three to 5% of the time are we fully conscious and aware of why we're choosing, doing or thinking what we're thinking. So we human beings shouldn't have any reluctance to delve into our money dynamics. It's not anyone's fault If you have subconsciously driven dynamics. It just makes you human and we need to all have greater compassion for ourselves and others around this, so that we can all do better and support one another in, you know, expanding these kinds of work, this type of work and and helping uplift the world, you know, in ways that we just haven't been able to do before because we just didn't know.

Speaker 2:

Yeah, that's awesome and I think that correlates to what you were talking about earlier with the fears about math and the experiences. So one of the things I want to ask you, because I know people get a little bit, you know, lost with all the different names financial planners, blah, blah, blah what is a money coach?

Speaker 3:

So my program is the term money coin. Excuse me, the term money coach is actually a term that I coined over actually 30 years ago. So I started using the term and then, when I started the Money Coaching Institute, I developed the Certified Money Coach Training Program and that term is a registered trademark, so we own that. But a certified money coach and money coaches from our universe is something different than the general population uh uses. So certified money coaches and, and the money coaching institute, were the pioneers of the field and therefore first to market.

Speaker 3:

We've been doing what we've been doing longer than anybody else and certainly training longer than anyone else, and what we do is a very specific step-by-step methodology that literally could be considered a diagnostic tool that really helps people to identify and, as I said, name these more subconsciously driven patterns, behaviors and emotions that are think of it as the operating system that a person is really running through their lives relative to money, and there's an aspect of work and money that's very interconnected in this as well. So it's a very specific process and it takes essentially four to five sessions to create what turns out to be a visual money map, money pattern map and that pattern map then is essentially a visual representation or the story of a person's patterns, be they emotionally driven, behavioral and, or you know, even practical. By all means, we still look at the practical side, but never from an investment perspective, just in terms of a person's capacities. Right, so it is a methodology. So a certified money coach has much more training and understanding, in particular, around the neurodynamics of money. So my work is really based on understanding of neuroscience, neuroeconomics, a bit of behavioral finance and certainly psychology, in particular, union psychology and certainly personal finance. So it's a much more robust process and system.

Speaker 3:

Whereas if you go out on LinkedIn or Facebook now, you're going to find a ton of people calling themselves money coaches, but I can promise you they do not understand or have the kind of training that they probably really need to consider, because this is serious business.

Speaker 3:

Like you can really help people, but if you're not careful, I just think you could also hurt people, not in a way that's, you know, life threatening, but people need real help and support and I think people deserve a fighting chance to have somebody who knows what they're doing when they're helping them. In this regard, and it's not just a question of the numbers, because a lot of money coaches just handle the practical side. Handle the practical side and while we think that's important as I'm sure you would, tony, you can't actually get people to consistently do the practical side of money if they have really deep behavioral or emotional stuff, because that's the stopping point for them. They know they need to be doing more, but there's a part of them that works counterintentionally and they just they don't do it or they won't do it for long I imagine that you had some clients like that over the years as well.

Speaker 2:

Oh yeah, you know, it always amazed me some of the decisions that people would make, you know that from an analytical standpoint were completely irrational, but to them it made perfect sense and it can be very difficult, as a consultant to you know, see them making those decisions, but you know they, as you point out, there were so many other factors at work besides a lot, just the strictly logical, analytical component of it.

Speaker 3:

Well, and I'd just like to say to that point, tony, is that when we're advisors, planners or even money coaches out there and we're talking to our clients and our analytical or thinking brain is listening and we're going, none of this is rational or logical. That's because the person's not in their rational or logical brain and that's the reason that you know, neuroscience is very clear we're only in our rational, logical brain about three to 5% of the time. So that's one thing that we all have to start to understand, in financial professionals in particular, is that your clients are not largely rational and logical when it comes to money, but that doesn't mean that they're not smart or capable. It's just we have to find better ways to get the elevator to go all the way to the top, to the thinking brain. Very often the elevator gets stuck in the instinctive or emotional brain and those are not very effective places to be making financial decisions from.

Speaker 2:

Yeah, 100%. That's. That's so awesome and I think that says a lot and explains a lot about you know why your company is a little bit different and takes a look at a more holistic standpoint than just the numbers, because I think that's what people really struggle with. It's like a diet. I mean, everybody knows you know the goal of the diet and the factors that can go into losing weight, but it's so hard to actually put it into practice for so many other reasons.

Speaker 3:

Well, and it's funny you should use dieting as an example because literally in the eyes of the brain, food and money are about the same. You know they're both core survival issues and the brain almost there seems to be research shows there's a crossfire between the need and desire for food and the need and desire for money.

Speaker 3:

There's a crossfire between the need and desire for food and the need and desire for money, and so they're very interesting corollaries between the way we are with food and how unconscious we are with food and our food habits. You know, when we know we shouldn't eat too much, but we do or we eat the wrong things, it's not just that much different than when we know we're buying to, you know things we shouldn't buy, or spending money that we know that we maybe should save those calories. You know metaphorically, you know what I'm saying, so literally it has a very interesting similarity to it that can help people understand. You know, especially dieters, right?

Speaker 2:

Yeah, exactly, and you know, because you know it's like with money is like you know, people know they need to spend less money than they earn. Uh, you know so, and we tend to forget that that everybody knows that and that and they may know that they need to lose weight, but there's all these other psychological factors. So I did want to switch gears to make sure we get to this question before we get to the get ready questions. You've been publishing these Dear Money letters. Can you tell us about what are the Dear Money Letters and why did you start doing this amazing series?

Speaker 3:

Well, it started as a result of a few sessions that I had with clients, where, when I asked them to express to me if they could sit across from money and talk to money as though it were a human right Like, because we all have a relationship with money. We just don't necessarily know what it is and it's not always a very conscious one. So I said, let's pretend that money is actually a human and you're sitting across the table. What would you like to say to money sitting across the table? What would you like to say to money? And they would start going into this dialogue about or monologue about how they and often it was anger and or pain and frustration and sadness, and and I went, you know what?

Speaker 3:

There's something here and I want to start writing these letters to help people see, and it was so interesting how many people responded that they related to those letters so powerfully, because I think we all feel at times that money isn't our friend, that somehow money is the reason we can't be, do and have what we want in our life, and I understand that from the lens of working with people in money very much. But it also presents a problem and a bit of a quandary Because, to the extent that we have put money in, you know, as the source of all of our happiness and our potential and and the thing that's going to let us have the life we want, we have given away all of our power because money is not actually in charge of our lives. We need to be in charge of our lives and therefore our money, but we don't always have that kind of relationship or even understanding of how we've literally given away our power to money.

Speaker 3:

So I'm trying to reconnect the dots there right.

Speaker 2:

Yeah, well, and that gets back to you know, know, what we were talking about with dieting is you know that. You know our food is not in charge of our lives. We can take that power, um, but it's, yeah, it's understanding the greater issues, um, and the emotions that are involved and the experience, you know. If you were shamed about eating something, you know then you're going to snack when nobody's watching and we have those unhealthy money habits. So that's fantastic. So let's get into the get ready questions. The first one is what is one simple thing you can do each year to set yourself up for financial success?

Speaker 3:

I believe I don't particularly like new year's resolutions and or money resolutions and, as a as a way to get started, I believe that intentions actually are far more meaningful. So intentions are different in that you're literally saying I intend or I am going to be a powerful warrior, magician. So I like to use the I am, because the I am is sort of, from a spiritual perspective, a very powerful term to enact and to utilize. So I like to use intentions and then I like people to create a visual representation of those intentions in the form of. I use collage a lot. It's a very fun exercise to do, and so you start with the end in mind, with a vision of what you want to create. You hold that vision and you create these intentions and then you create a visualization in form of, you know, a collage or something.

Speaker 3:

And I've been doing this work, by the way, and have manifested this way my entire life since I was in my early twenties, and there's actually science behind it.

Speaker 3:

In fact, the guy who taught me this process was in charge of he was the major consultant in charge of the Exxon Valdez oil spill.

Speaker 3:

When that happened for Exxon, they went in and they had made a decision that they were going to change the intentionality in the organization, and they created this process that Exxon still uses to this day, and so this is actually scientifically backed in that not only did they show that you can create intentions and then create visual perspectives, affirmations, meditation, whatever you want to use to add to it adds a little firepower. But it's not just some spiritual mojo that you know we talk about. It's actually, in fact, exxon didn't have another accident for I don't know, maybe 25, 30 years after that. So there was something about the sort of collective organization whether it's an individual, a family or a corporation that intentionality and using these various strategies can be extremely powerful to move forward and visible and really in front of you at all times, because your brain is actually conspiring to work with you to create these things at that point. So I love to get started that way at the beginning of the year. That's what I do myself and I recommend it to my clients as well.

Speaker 2:

Awesome and I think that jumps back to what you were talking about with goals and knowing where you're going that this sounds like it's a big. A component of that is visualizing where you want to go and being intentional on getting there that's right, but you need to speak it out loud.

Speaker 3:

There's something about the power of words, um, so I like people to actually speak those intentions and to use the I am is really powerful, because what it's essentially saying is that it is already done I am this and people often will say, well, but I'm not yet, so I feel like I'm faking it and I said I don't.

Speaker 3:

It's okay, because when, when you're creating, you need to imagine and believe that you are already that and you can. The challenge with our thinking and the human brain is really complex, and it has some flaws associated to it in terms of the way that we operate, and we can be our worst enemy in that we can have intentions, but because we're not really connected to those intentions, we fall off the rails all the time. Right, and so there's something about the power of focus and the discipline of working those intentions actively that does make a huge difference for people make a huge difference for people.

Speaker 2:

That's awesome. That's awesome, and I'm with you 100%. So one thing I've been talking a lot about is habits. What is one habit that people can change when it comes to their money?

Speaker 3:

I think the one habit I like people to notice from the very beginning is to begin to experience and become more conscious of just how you are feeling about money. Make you, when you are working with money, do you have a physiological or emotional feeling or response or reaction to notice that and to name it. So, for example, a lot of people say, well, I feel a lot of anxiety around money in my, in my solar plexus, or they'll feel it in their shoulders, wherever, and so I'll say, okay, so I want you to write that down. And then I want you to consciously now start to journal every time you have that feeling and then next to it, what preceded that, did something happen that created that. So every time that you stop and assess a physical or emotional reaction or response, you're slowing down the neural processing centers of the brain. So now you've noticed the feeling. You've now written down. Oh, that came right after I talked to my husband about paying the car payment.

Speaker 3:

Right, okay, so, that created some anxiety in me, and then, if they want to, they can write. So, can you name? Was there a fear or something else under that? And they might say, well, yeah, I was afraid he was going to be mad at me because I made the payment late. Okay, and is there a fear that you can trace to that from the past? Oh yeah, I remember my parents fighting about money when I was a little girl, and you know the bills weren't paid on time and blah, blah, blah.

Speaker 3:

Okay, so there, right there, you've just discovered what I would call a hardwired money pattern. That money pattern is not something that just started out of nowhere. It came and evolved as a result of your neurons firing and wiring, as a result of something that happened in your childhood, and now it's a pattern. But how we change that pattern then is, once you begin to notice it and you've named it, you understand its origins. Now you can form a new habit.

Speaker 3:

And now what I'd like you to do is notice it, and I want you to do five or 10 minutes of polyvagal breathing, and I teach the breathing exercise, which is research based. Stephen Porges, one of the best minds of our time, you know, developed this amazing process, you know, and his, his book called polyvagal theory, is just changing lives, right. So when you notice something and you can slow it down, and you can interrupt the pattern by doing something else and polyvagal breathing, by the way, is a game changer for people Just that one thing is a new habit, and then you can use that whenever you have anxiety or fear or anything else, come up.

Speaker 3:

that comes up. It doesn't have to be about money, it's just money happens to be very anxiety and stress producing for many people, right?

Speaker 2:

Yeah, well, and, as you point out, you have to know what the issue is before you can even start to address. And if you don't know what that issue is and I think people do that with money is because you know we're taught to keep it in the background, we're taught not to talk about it. You know, and a lot of us you know, if an older generation, you know our parents, you know you don't talk about money. You know not a subject. So, deborah, what money myth are you trying to break?

Speaker 3:

I think the biggest one is that, the myth that anyone out there in the world could think that they're not good or capable of dealing with money in a healthy, rational way. Because I know with every fiber in my body, in my being, we are all capable of this with the right support and integrating the right tools. No question in my mind.

Speaker 2:

That's awesome. That's awesome and I'm with you 100% and that's what I hope for people watching and listening to the show is adapt maybe Deborah's philosophy or some of the other people that I've had on the show. And you know, just think about these things and, you know, make the changes that resonate with you and that you're comfortable with. So, you know, let's get out the time machine now. What advice would you give your younger self if you could go back in time knowing what you know now about money?

Speaker 3:

well, I think, um, I probably would have started the money coaching institute earlier, because once I realized, and and it's not easy to take the dive off of a very secure career, you know into pioneering a field, and a lot of people thought I was a bit nuts because I literally just walked away from a 20 year career and I was a single mother of a six year old daughter at the time, and, and so it was scary. But I think that, knowing what I know now, I would have done it 10 years earlier, because we could have forwarded this work much faster in the world. And, you know, we've made a big impact, I think, but not as big as I think we could have had had I got started earlier. And now I'm on the other side and you know I'm I'm going to eventually have to turn the the the reins over to someone else because I'm apparently not getting any younger, which you know I'm still working on, but it's not happening.

Speaker 2:

That would be a big breakthrough if you could solve that one.

Speaker 3:

That one seems to be the biggest quandary at the moment.

Speaker 2:

Yeah, well, that's. That's awesome advice, you know don't wait too long to follow your vision. That's right.

Speaker 3:

I mean I'm grateful for the 25 years, that almost 25 years that we've been at it, but sooner would would have been better.

Speaker 2:

That's awesome advice. So you know, to wrap up, what is your number one tip by changing the way we think about money.

Speaker 3:

Well, the challenge really is is that changing the way you think about money isn't really the biggest issue. The greatest challenge is and the one thing that we all need to learn to understand is why you are the way you are with money, and really starting to understand that and unpack that, because then you can change the way you think about money and the way that you act and the way you feel about it. And so we have to start at the beginning with the awareness, Because you can't just change your thinking. All the best thinking in the world will do nothing for you if you don't actually change your behaviors.

Speaker 2:

Ah, that's great. So, deborah, where can people learn more about you and the Money Coaching Institute and the Dear Money Letters?

Speaker 3:

Well, the Dear Money Letters are published on LinkedIn, so feel free to reach out to me on LinkedIn. Debra Price Money Coaching Institute, and you can learn more about me at our website, moneycoachinginstitutecom. And you know, I think my books are all on Amazon, and so there's Money Magic and the Heart of Money, in particular are the two books that people tend to get most often. So, and, or if you just like sample chapters, you do just email me at dprice, at money-therapycom, happy to send you the first three chapters of any of my books just to get a feel for them and where you can get them on Amazon.

Speaker 2:

Definitely. That's awesome, thank you, and for everybody watching and listening, as always, I will have links to Debra's books, to the Money Coaching Institute and Debra's social media profiles on the show notes, and definitely I am loving the Dear Money letter, so I highly recommend those and I'm following those on LinkedIn, so definitely recommend that. So, yeah, great stuff. So thank you so much for joining us today sharing your insights on the Get Ready Money podcast.

Speaker 3:

Thank you so much, Tony. It's really been a pleasure. You're a great guy and really enjoyed being on your show really been a pleasure.

Speaker 2:

You're a great guy and really enjoyed being on your show. Well, it's awesome and you know, I think I've learned a lot and I hope for everybody watching and listening that you've been able to gain some insights, maybe to think about how you're thinking about money and how you're experiencing it. You know, be intentional. I think that's a great message. So, everyone, as always, thank you for tuning into this episode of the Get Ready Money podcast. If you learned something today, please subscribe to the podcast and share it with a friend. Thanks for tuning in and let's change the way we think about money. Until next time you.

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Tony Steuer

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